First Sight Media expands team with key creative and commercial appointments

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(L to R) Tyrone Herbst and Noel Hoey

Event production and streaming specialist, First Sight Media, has announced the appointment of two key personnel: Tyrone Herbst joins as senior video editor, while Noel Hoey takes up the role of client engagement manager, signalling a strategic move to bolster both the company’s creative output and its dedicated client support,

Bringing a decade of experience to the post, Herbst joins the team as senior video editor. Originally from South Africa, where he successfully ran his own video production company, Herbst moved to the UK two years ago. With a background that merges technical editing precision with digital marketing strategy, he specialises in visual storytelling for promotional and corporate projects. His arrival is timely as the company continues to evolve and  innovate its content creation offering for events and for wider promotional films.

Herbst’s journey to First Sight Media is one of industry symmetry. While working as a digital content manager for an aviation company, he discovered First Sight Media’s work via YouTube while researching content from Event Tech Live (ETL). Impressed by the company’s scope—spanning live streaming, creative production, and graduation ceremonies—he applied. Fittingly, his first on-site project for First Sight Media was filming at Event Tech Live 2025.

Herbst said, “It’s a bit of a full-circle moment for me. I actually discovered First Sight Media via their YouTube content while scouting for promos we could use. The company’s reputation for going beyond standard video production to deliver complex live streaming and creative content appealed to me immediately. Having run my own business, I understand the importance of merging creativity with commercial goals, and I’m excited to bring my experience in visual storytelling to a team that is so passionate about capturing every moment.”

Strengthening the commercial side of the business, Noel Hoey joins as client engagement manager. Hoey will act as the driving force behind building long-lasting client relationships, ensuring customers remain at the heart of the production process. His role focuses on understanding client challenges and vision, translating them into meaningful solutions across live production and streaming.

Hoey said: “For me, business is about genuine partnerships, not just transactions. My goal is to be out in the world, listening to our clients and shaping their long-term content strategies with clarity and creativity. Since joining, the atmosphere here has been unreal: warm, collaborative, and endlessly supportive. It’s clear that kindness and integrity filter down from the top, and that energy allows us to do great work. I’m looking forward to turning initial conversations into trusted, long-term relationships where clients feel confident that we are the partner to bring their ideas to life.”

Rich Belcher, managing director of First Sight Media, commented, “These are two vital appointments for First Sight Media as we continue to grow. For us, recruitment isn’t just about skills on paper; it’s about finding people who instinctively get our values and our personality. Tyrone and Noel are fantastic additions who are not only highly skilled in their respective fields but are also completely in tune with our ethos. Whether it is Tyrone’s technical storytelling or Noel’s dedication to client collaboration, they both embody the energy and professionalism that our clients expect from us.”

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